Email: micha@gmail.com
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Brand Says-MICHA

                                       Spokesperson

Name: Clever Rabbit
Birthplace: Chanthaburi, Thailand
Meaning: Hope, Wisdom, Gentle, Luck,Rich,Happy, longevity
Catchphrase:You're happy, I'm happy, we drink MICHA together
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Strong support

Features & Benefits

1:Through centralized procurement of raw materials and processing equipment for milk tea, coffee, and ice cream, how to effectively reduce procurement costs and improve operational efficiency. It can be seen that in the procurement process, by purchasing raw materials and equipment on a large scale and in batches, the store can achieve significant cost reduction, thereby improving its market competitiveness.

2:A professional site selection evaluation process, including important considerations and evaluation criteria to help select the best location for your project or business.

3:How to effectively arrange store layout, product display and customer service area is designed to help merchants open stores smoothly according to the standards and style of the MICHA brand. Through this form of guidance, merchants can better understand the brand concept and ensure the success and efficiency of store operations.

4:An overview of the system training costs that merchants need to bear when joining the MICHA brand. Including but not limited to product knowledge training, operation process teaching, customer service guide and management software usage training, the purpose is to ensure that each franchise store can operate efficiently and uniformly, and enhance the overall brand image and customer satisfaction.

5:The research and development process of the original tea ice cream product, from concept design to finished product testing, highlights the importance of innovation and originality in product development.

6:Milk tea, coffee, and ice cream shops use digital means to manage key

Franchise Process

01. Project consultation: Learn more about MICHA franchise details by phone or online
02. Submit application: Fill out MICHA franchise application form:
03. Interview review: store opening qualification assessment
04. Invite to visit: invite the company to visit after review
05. Store review: MICHA headquarters provides store location guidance
06. Contract signing: Sign a franchise operation contract
07. Store decoration: store drawing design and decoration
08. Store opening training: MICHA store operation management training
09. Store opening: MICHA headquarters provides opening activity guidance
10. Daily operation: daily store operation, MICHA headquarters provides online guidance at any time
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Franchise Requirements

01.Applicant Requirements
02.Team Requirements
03.Storefront Requirements
04.Shop Decoration and Equipment
05.Products and Raw Materials
06.Market and Sales Support
07.Operation Management Standards
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Team requirements:

  1. For the first 6 months of the New Year, applicants must participate in management, be able to perform basic daily operations, build a team, train at least 2 backbones, provide daily management assistance to all employees, and formulate reasonable promotion mechanisms and assessment mechanisms;
  2. All team members must have a customer-first service awareness, have a junior high school degree or above, and must abide by laws and regulations;

Store location requirements:

  1. Preferred locations such as business districts with high traffic, near schools, highway service areas, farmers' markets, etc.
  2. The net usable area of ​​the room is ≥12㎡, the door height is ≥2.5m, the door width is ≥2m, and the length and width of the room are ≥2.5m respectively;
  3. Water pressure is ≥0.14MPA, and the diameter of the water pipe is ≥75mm;

According to the type of store, the details will be discussed in person

Store decoration and equipment:

Franchise stores usually need to be decorated according to brand requirements, using unified equipment and decoration styles to ensure the unity of the brand image.

Products and raw materials:

Franchise stores need to use raw materials, formulas and products provided by the headquarters to maintain the consistency of product quality.

Marketing and sales support:

Franchisees need to follow the brand's marketing strategy, participate in unified promotional activities, and may also receive support from the brand in marketing and advertising.

Business management standards:

Follow the business management standards set by the brand, such as service standards, health and safety requirements, etc.

Franchise capital

Contract deposit: 100000THB
Daily management fee: 20000THB
Employee training fee: 10000THB
Brand franchise fee: 150000THB
Equipment fee: 300000THB
First batch of material fee:150000THB
Store rental and decoration fee:
Daily operating funds:

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Why Choose MICHA?

Combining the advantages of three popular categories: Coffee, milk tea and ice cream are all very popular products in the market. Combining the three businesses can attract a wider customer group. Whether they are coffee, milk tea lovers or ice cream lovers, they can all become potential customers.
Year-round operation: Thailand has hot weather, so ice cream milk tea can be sold all year round. Young people like milk tea and ice cream, while older people prefer coffee. Honey Tea combines coffee, milk tea and ice cream based on actual needs, which helps the business to operate all year round for all age groups. This can effectively solve the problem of the limitations of traditional single categories.
Innovation and differentiation: MICHA's model of combining milk tea, coffee and ice cream is relatively new in the market, which is conducive to the brand forming a differentiated competitive advantage.
Strong brand support: By joining MICHA's mature chain brand, you can gain the brand's market recognition and consumer trust, while enjoying the comprehensive support and training provided by the MICHA brand to franchise stores.
Ideal for interior or exterior industrial applications with low to moderate traffic. The manual Bantam can be built up to 10'wide x 10' high, with a maximum size of 14' wide x 15' high for motorized doors.
MICHA franchise headquarters will provide a full set of process guidance from store site selection, decoration design, product development, marketing promotion to daily operations to reduce the operating risks of MICHA franchisees.
Unified marketing and promotional activities: MICHA franchise stores can participate in various marketing and promotional activities organized by the headquarters, and use the resources and strength of the headquarters to increase the popularity and sales of your store.
Product innovation and updating: MICHA headquarters will regularly update and innovate product lines based on market trends and consumer preferences, so that franchise stores can continue to attract customers.
In summary, milk tea, coffee, and ice cream chain franchises have unique market positioning and brand advantages. By joining such a chain system, franchisees can enjoy multiple supports from mature brands, reduce the difficulty of starting a business, and increase the possibility of commercial success.

Our Clients

Feedbacks From Our Clients

MICHA's products are very delicious. The ice cream is made with fresh milk, and the milk tea is very sweet. In particular, the tea made with fresh fruits is very popular with customers. At the same time, it has brought me a lot of wealth and made me feel very accomplished.
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